New-age marketing tools refer to the latest technologies and tactics used in digital marketing, such as social media marketing, influencer marketing, video marketing, content marketing, email marketing, and search engine optimization (SEO). Other examples of new-age marketing tools include chatbots, virtual and augmented reality, artificial intelligence (AI), and machine learning (ML) based personalization. These tools allow businesses to connect with and engage customers in new and innovative ways and can be highly effective in driving sales and building brand awareness.
Although a marketer should choose his tool not by popularity, but by category and buyers' persona. Here are the 5 most important tools that marketers may not ignore, irrespective of categories.
One innovative approach to marketing that has gained popularity in recent years is the use of virtual and augmented reality technology. This can be used to create immersive brand experiences for customers, such as virtual product demonstrations or virtual tours of a store or event. Virtual reality can also be used for product design, training, online event, and remote collaboration.
Secondly, Artificial intelligence (AI), which is getting used in different steps of marketing like data analysis, market segmentation, marketing spend optimisation, customised content creation, chatbots, and virtual assistants for customer service and engagement are gaining traction, due to its effectiveness that marketers are gaining out of AI.
Marketing automation software tools like Marketo, Pardot, and HubSpot help automate repetitive tasks and personalize customer interactions.
Data analytics tools, like Google Analytics and Omniture, help track customer behavior and measure the effectiveness of marketing campaigns.
Another innovative approach is the use of micro-influencers, which are individuals with smaller but highly engaged followings, for targeted marketing campaigns. AI-powered influencer marketing tech is helping brands in identifying the right creators.
In a nutshell, utilizing cutting-edge technologies such as AI, video graphics, and hybrid setups, as well as revamping content, can enhance the customer experience and help businesses reach their goals. In 2023 and beyond, the digital landscape will place a greater emphasis on customised communication. The customer should feel at home while getting exposed to any marketing touchpoint.
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