This is a methodology that adapts to a fast-paced and constantly changing digital landscape. The benefits of Agile marketing to grow a business, like increases effectiveness, better customer engagement, and faster time to market new products and services.
Agile marketing also enables teams to experiment with new ideas and strategies, which can lead to innovative solutions and a competitive edge in the market. Overall, agile marketing can help businesses stay nimble and adapt to the ever-evolving digital landscape, leading to sustainable growth.
These are the way a marketer may take, to make this
methodology a successful one
Setting a specific, measurable, attainable, relevant, and time-bound (SMART) goal is an important part of this process. Another important thing about Agile marketing is that it's also important to have short-term and long-term goals. Short-terms are specific, measurable, and time-bound and are generally concentrated on the current sprint or coming sprint, while long-term goals are more generic and are focused on the overall objective of the business.
Customer-focused
approach- Agile marketing prioritizes the requirements and needs of the customers and uses their feedback to introduce a new and optimised product or service. It helps businesses to ensure that they're developing products and
services that meet the requirements of
their target audience.
For example, Amazon
has adopted this Agile marketing
methodology within its marketing strategy and focuses on the customers by furnishing a seamless experience across multiple channels, adding new
features based on customers’ feedback,
and by testing new ideas using A/ B testing and trial. This approach has helped
Amazon to become one of the most successful e-commerce companies in the world.
Another example is
Airtel. Airtel has enforced a customer-focused approach in its marketing
strategy by introducing customised and
tailor-made plans, offers, and services that are acclimatized to the specific requirements of different customer bases, like, they have special plans
for students, senior citizens, and small
business owners, which are designed to
meet their specific requirements. They
also have a devoted customer
service team, who are available 24/7 to
address customers’ queries and requirements. This approach has helped Airtel
to make a loyal customer base and to stay ahead of the competition in the Indian
telecommunications market.
Nonstop testing and optimization are a few important aspects
of agile marketing. It allows businesses
to identify what works and what doesn't,
and to adjust accordingly.
This helps to ensure that the team is focused on the most effective marketing strategies and tactics. One instance,
of a business that has successfully enforced nonstop testing and
optimization in its marketing strategy, is Paytm. Paytm regularly conducts A/
B testing on different aspects of their
app, like the interface and checkout
process, to identify which version worked
properly. Based on the results of these tests, they make adjustments to improve the experience and
increase trust among the target audience.
Measuring Success In
marketing, it's important to measure and dissect the results of your marketing initiatives, in order to identify areas for improvement.
This includes:
- ·
Tracking key performance indicators (KPIs) that are relevant to your
goals and objectives, such as website traffic, conversion rates, and customer
engagement.
- · Using data analytics to track the performance of different marketing
channels, such as social media, email, and search engine optimization.
- · Conducting regular customer surveys and focus group studies to gather feedback
on the products and services.
- ·
Reviewing the results of your marketing efforts on a regular basis, and
using this information to make adjustments to your marketing strategy.
Read more interesting articles on 'Marketing Innovation & New-age Marketing'.
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