There are two different schools of thought in terms of the inclusion of the RSS feed submission, as an SEO tool. While some consider it to be spamming, others believe it can still be useful for promoting a website.
Really Simple Syndication or RSS allows us to publish content in a standardized format so that it can be accessible to the relevant people, and they can read it easily. The RSS feed can be submitted to various RSS directories and aggregators, to make it available to the subscribers of those directories and aggregators.
Pros: The website's RSS feed submission to relevant directories and aggregators can help increase the visibility of the website and attract more traffic. It can also help to increase the reach of the website's content and make it more search-engine friendly.
Cons: Few SEO experts believe that submitting a website's RSS feed to directories and aggregators can be considered spammy and may create a negative impact on the ranking of the website. Additionally, the quality of the directories and aggregators is also important to be considered, as submitting to low-quality directories can harm the reputation of a website.
Let's understand the current scenario: With the growing popularity of social media and other content-sharing platforms, the popularity of RSS feed submissions has declined. However, it is still considered to be a useful tool for promoting a website, as long we can do it with proper planning and strategy.
Few current examples:
- TechCrunch, Huffington Post, and Mashable are a few successful brands that utilized RSS feeds to improve their SEO.
- By submitting their RSS feeds to various directories and aggregators, these websites were able to increase their visibility and attract more traffic to their websites.
- Utilizing RSS feed marketing can be a useful tool for improving a website's SEO.
Let's summarise:
# RSS feed submission allows us to publish our content in a standardized format, to make it more reader-friendly.
# Submitting the website's RSS feed to directories and aggregators can help increase our website's visibility and attract more traffic.
# Some SEO experts believe that submitting a website's RSS feed can be considered spammy and can have a negative impact on a website's ranking.
# The popularity of RSS feed submission has declined with the rise of social media and other content-sharing platforms.
# It is still considered as a useful tool for promoting a website, as long as it is done in a thoughtful and strategic manner.
If you like my perspective on this topic, then you may also like to explore these:
How to use Slideshare in content marketing?
How to use Reditt as a tool for content marketing?
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